#Education, science and research#Conservation of nature and environment#Ecological farming#Plant-based diet#Animal welfare, animal ethics and animal rights#Measures for climate adaptation
Ongoing funding
About the organization
Transfarmation Austria is an organization that supports the transition to plant-based agriculture and nutrition. It offers educational and awareness-raising work to promote this change. While the organization sees transfarmation as a global movement, the focus is on its implementation in Europe, particularly in Austria.
There is actually no better leverage, no more authentic value than a farmer who quits (the animal industry) because he can no longer do so, for example to separate mother and child in milk production, and he really communicates that, and that really touches the listeners when he then tells the individual stories about the animals.
Why we fund
The Stiftung Zukunft jetzt! is committed to a sustainable, socially just and ecologically responsible transformation of society and the economy. Transfarmation Austria contributes to these goals through educational and awareness-raising work and shows that sustainable, plant-based future prospects in agriculture are possible and feasible.
Transfarmation's work touches on three central focus areas of Stiftung Zukunft jetzt! :
Education, science and research, Plant-based diet, Animal welfare, animal ethics and animal rights, Measures for climate adaptation and Conservation of nature and environment.
The financial support from Stiftung Zukunft jetzt! enables Transfarmation Austria to implement educational and awareness-raising measures in these areas.
PROJECT DETAILS
What we fund
The financial support allows Transfarmation Austria to further expand its educational and awareness-raising initiatives. This includes the development of information materials on plant-based agriculture, the implementation of public campaigns and the promotion of animal ethics discourse through social media content, specialist lectures and workshops.
Activities 2025
In 2025, TransFARMation Austria further expanded its work in the fields of research, education, and public outreach. The aim was to make knowledge about the protein and agricultural transition more visible, to stimulate societal debate, and to present differentiated alternatives to the animal industry.
Research & Knowledge Production
Research and Content Development
A key focus in 2025 was the scientific and practice-oriented analysis of transfarmation processes in agriculture and society. This included:
work on case studies documenting farm transitions
the conception and preparation of several research and publication projects
the development of freely accessible knowledge formats on plant-based agriculture, animal ethics, and societal transformation
These efforts serve as a foundation for orientation and reflection for the general public, civil society, and stakeholders within the agricultural and food systems.
Education, Lectures & Events
Educational and Event Activities
In 2025, TransFARMation Austria participated in a variety of events through lectures, panels, and discussion formats, including:
the kick-off and contributions to the Vienna Animal Studies lecture series
lectures and discussions at Veggie Planet Graz
contributions to the Austrian Animal Rights Congress in Vienna
public lecture evenings on animals, ethics, activism, and technology
The goal of these activities was to share knowledge, broaden perspectives, and foster interdisciplinary exchange.
Community Building & Networking
Community Building and Exchange
In addition to research and education, 2025 was strongly shaped by networking and community work. TransFARMation Austria facilitated dialogue between academia, activism, civil society, and an interested public—both at events and via digital channels.
Public Outreach & Social Media
Public Communication and Awareness-Raising
Throughout 2025, content on the following topics was regularly published via social media, the website, and visual formats:
plant-based agriculture
animal ethics and antispeciesism
societal transformation
The aim was to present complex topics in an accessible way and to reach a broader audience.
Projects in Preparation
Outlook and Upcoming Projects
Several projects were prepared in 2025 for the coming years, including:
the translation and adaptation of international transfarmation guidelines
a video series featuring farmers sharing their transfarmation journeys
a further research project on farm sanctuaries and transfarmation
Insights
Vienna Animal Studies
Picture: Oliver Hirtenfelder
Picture: Oliver Hirtenfelder
Picture: Oliver Hirtenfelder
Insights
Opening summer lecture series with Dr. Doris Schneeberger
Picture: Oliver Hirtenfelder
Picture: Oliver Hirtenfelder
Picture: Oliver Hirtenfelder
Picture: Oliver Hirtenfelder
Picture: Oliver Hirtenfelder
Read more
TransFARMation
About the association TransFARMation Deutschland e.V. supports farms that currently produce eggs, milk or meat products in their further development towards sustainable agriculture without the use of animals. To this end, the non-profit association provides support in developing visions and concepts, financial planning, setting up marketing structures, public relations work and networking, a...
Our vision is a future-proof and sustainable agriculture so that the next generations will also have healthy soils and a life worth living on this planet
